Using the Internet to land a job in journalism

            This week the class was asked to read Chapter 12, “Your Future in Convergent Journalism.”  The segment in the book focused on the next steps of turning the lessons from previous chapters into something marketable.  In addition, the book also provided some job search strategies and interviewing tips.

            The best advice in this chapter was creating a website to get your content onto the web.  It is true that some business may want a hard copy of clips, resumes, etc.  But a website is an excellent way to showcase familiarity with converged media.  It’s a shameless plug, but check out my website as an example of how to use website to market oneself.

            Unfortunately the rest of the chapter provided vague overviews of things already known in terms of resumes, interviews, and cleaning up social media profiles.  For example, keeping a Facebook profile “business appropriate” is not new information.  There are articles dating back to this issue since 2006 about how what gets posted on Facebook can cost a person a job.  Check out the video below to see how tricky this actually it.

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Getting the Word Out

Chapter 11, part of this week’s reading, discusses the alternative platforms that media is using to get their word out.  This section of the book highlights a few of them: The RSS feeds, text messages, emails, billboards, and RBDS.

According to the book, RSS feed has two possible meanings.  The first is “really simple syndication” and the second is “rich site summary.”  Twitter is an excellent example of an RSS feed.  The social media site allows Tweeps (Twitter Users) to “follow” and subscribe to the “tweets” of other people.  Tweeps can then access the updates for people they follow anytime they chose.  Here’s an example of how CNN is incorporating this RSS feed into their broadcasts.

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