Getting the Word Out

Chapter 11, part of this week’s reading, discusses the alternative platforms that media is using to get their word out.  This section of the book highlights a few of them: The RSS feeds, text messages, emails, billboards, and RBDS.

According to the book, RSS feed has two possible meanings.  The first is “really simple syndication” and the second is “rich site summary.”  Twitter is an excellent example of an RSS feed.  The social media site allows Tweeps (Twitter Users) to “follow” and subscribe to the “tweets” of other people.  Tweeps can then access the updates for people they follow anytime they chose.  Here’s an example of how CNN is incorporating this RSS feed into their broadcasts.

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